RecENGINE™ is a first of its kind business intelligence & analytics tool that dynamically recommends offers at the customer level, effectively optimizing marketing best practices. RecENGINE™ uses advanced, proprietary algorithms to completely analyze personalized consumer behavioral data and accurately predict the credit and risk worthiness of a customer profile.
RecENGINE™ processes complex data sets using R/SAS based on a predictive algorithm, which accurately defines the risk profile of a customer followed by rule based segmentation to define characteristics of a particular segment to be targeted for a particular offer. Data is dynamically updated for each customer to recommend offers.How does it work?
Gain an in-depth understanding of the credit card portfolio; Profile customer base to bring forth clear segments in the portfolio; Measure risk that existing segments within the credit cards portfolio hold; Align risk to customer threshold; Propose appropriate and attractive product offerings to existing customers to achieve maximum growth in revenue from higher utilizationWhat are some functional highlights of RecENGINE?